Thoughts

In today’s world businesses are constantly seeking ways to provide valuable information and support to their customers. Two commonly used tools for this purpose are knowledge bases and wikis. Both can be

The customer should always come first. Understanding and meeting customer needs and expectations are essential for any business to succeed. It ensures customers feel appreciated and valued, leading to repeat business and higher

The world is always changing but most would agree that things have never been moving quite as fast as they are today.  Customers are now leading busier and busier hyper-connected lives and the

Online, as in real life, service is where the emotion happens - conversations become conversions!

Have you ever had the experience where a brand, company or organisation you quite liked and respected let you down with their customer service?  If this sounds familiar you’ve discovered the gap